When we talk about cookies we normally refer to the small pieces of data which are sent by a website server to your web browser, hard drive or processor memory. The purposes of cookies vary from helping the user to have a better website experience to assisting a user to navigate a site. This is achieved by storing the user’s login data and chosen preferences. This, in turn, results in a better and faster browsing experience which is particularly useful when the user returns to our site.
There are various types of cookies, but the broadest differentiation is of ‘essential’ and ‘non-essential’ cookies. These are the two largest classes of cookies and include several different types of cookies within them.
Essential cookies are those which are crucial to making your gaming experience with us possible. These are fundamental when it comes to providing a given service which you can find on our website or help with the transmission of data through the network. Without these cookies, your online experience would not be possible as you currently know it. We organize these cookies in the following way:
- Security cookies called first-party cookies which are used when a repeated failed attempt to log in is detected.
- Security cookies called first-party cookies to store data you enter on online forms or pages.
- Security cookies used to block login system abuse.
Non-essential cookies, as the name itself implies are not essential for the operations of a website. These fall into three broad categories: functional cookies, analytical cookies – also known as performance cookies, and targeting cookies – also known as advertising cookies.
Functional cookies are there to make sure that a website functions to its maximum operating capacity. They maximize the website’s user-friendly performance but are not essential for the basic operations of the website and its functionality.
Analytical cookies, also known as performance cookies, track your behavior on our website. They give us a clear idea of what a user does on our website. And while not essential for our website’s operations, they still collect information which helps us in customizing how our website meets a user’s needs. All data which is collected via analytical cookies is collected on an anonymous basis. Our legitimate interest in doing this is to make sure that we improve our website’s operations by gathering information about how players use our website.
As the name of the targeting or advertising cookies implies, their use is strictly limited to advertising purposes. They can be used to display advertisements on the basis of where your interests lie and what websites have you visited in the past and to then remarket that content to you. The legitimate interest that BonusesOnline.com has when it comes to using advertising cookies is to present ads to you. We process information which we obtain from advertising cookies for our legitimate interest
Another classification of cookies is that of the so-called first party and third party cookies. This division is based on who sends the cookies. First party cookies are those placed by our website to your device. These can be both essential and non-essential cookies, meaning that all of the above mentioned essential cookies, as well as the analytical, functional and advertising cookies, are sent to your browser, hard drive or processing memory from our domain. Third-party cookies, on the other hand, are sent from third-party website domains. They analyze your use of our website and are essentially used to display third-party domain advertisements to you. We use the following ‘third’ party cookies:
- Third-party advertisement cookies by Adroll. They are used in order to display ads which align with your interests.
The final grouping of cookies which can be made is the division made solely on how long cookies last after they are placed on your browser. As the names imply, one group is limited to a certain amount of time while the other can expire after a while or can be deleted. Session cookies last only during the time in which your browser is open. After you close your browser, they expire and are effectively deleted. Persistent cookies are cookies which expire after a fixed point of time. You can also manually delete persistent cookies.
Other Embedded TechnologiesThere are other technologies with similar properties to cookies which BonusesOnline.com uses on its website. These include embedded web beacons and Facebook Pixel.
Web BeaconsWeb beacons are those GIF images that you see whenever you access a page. They are activated only when you visit a website which has web beacons or once you open a marketing email. That way you show interest in the content that you have seen and embedded web beacons track that interest so that they can use that information in the future. Web beacons are not saved on your drive and the only way that you can do that is if you manually download the GIF image with embedded web beacons. Another important thing is that they transmit data when accessed, but they do not access any information on your device. Web beacons are used to see how often you visit ads or website pages. In addition to this, web beacons also track browser information, when you have received and opened a company’s marketing email, your location, and your IP address. Some browsers limit web beacons and how often you see them by giving you the ability to restrict access to GIF images that have web beacons. They can also help you stop web beacons from sending information to their source. You can block GIF images by selecting the ‘do not display images’ option in your browser and you can prevent web beacons from sending data back to their source by choosing ‘block trackers and cookies’. At BonusesOnline.com we use web beacons because it is in our legitimate interest to analyse our website’s performance and effectiveness of our various email marketing campaigns.
Adjusting Your Browser SettingsOpting in and out of cookies is done by adjusting your browser preferences. You can follow the links for the most popular browsers’ cookies preference pages and see how you can opt out of cookies.
- Apple Safari: https://support.apple.com/kb/PH5042?locale=en_US
- Mozilla Firefox: https://support.mozilla.org/en-US/kb/clear-cookies-and-site-data-firefox
- Google Chrome: https://support.google.com/chrome/answer/95647?hl=en-GB
- Microsoft Internet Explorer: https://support.microsoft.com/en-us/help/278835/how-to-delete-cookie-files-in-internet-explorer
Google Ads and Google Analytics SettingsTo opt out of personalisation ads on Google you should unselect the section which reads ‘Also use Google Account activity and information to personalize ads on these websites and apps and store that data in your Google Account’ and then go to Google Ads settings page and switch off the section which says ‘Ads Personalisation’ – https://adssettings.google.com/. Another option is installing a browser plug-in at https://support.google.com/ads/answer/7395996. The plug-in is free. You can also opt out of Google Analytics. To do this you simply install the browser add-on found on http://tools.google.com/dlpage/gaoptout.
Prevent Facebook TrackingFacebook can also be limited in its attempts of tracking you. To do this you need to install the add-on tool which is called ‘Disconnect Facebook pixel and FB tracking’. If you use Chrome, you can find the add-on at https://chrome.google.com/webstore/detail/disconnect-facebook-pixel/nnkndeagapifodhlebifbgbonbfmlnfm?hl=en, while if you use Firefox, you can find it on https://addons.mozilla.org/en-GB/firefox/addon/facebook-disconnect/.
Digital Advertising Alliance in EuropeFinally, you can also opt out of companies such as Facebook by visiting the Digital Advertising Alliance in Europe’s website. You can access the website on this link http://www.youronlinechoices.com. When you open the website you first find and select your country, then you click on ‘Your Ad Choices’ and click the ‘Off’ button on the companies you want to block.
Table of Contents
- 1 What Are Cookies?
- 2 Types of Cookies
- 3 Other Embedded Technologies
- 4 Accepting or Rejecting Cookies
- 5 Digital Advertising Alliance in Europe